That was the main reason why I wrote about an initiative that might have a sliver of a chance of forcing changes in the Rockies front office. Last Wednesday I wrote about an idea to not boycott the Rockies by not purchasing tickets and going to games, but instead, reaching out to corporate sponsors and telling them that it is time that they quit supporting the Rockies.
It was less about trying to force change than it was about making the Rockies see that fans aren't going to take this type of behavior from this ownership group and front office. The Rockies, while they are a private enterprise, have an obligation to listen to their fans, who not only have loyally supported this club since 1993, but supported a tax that helped build the Rockies their beautiful ballpark that produces so much revenue for the club.
When I wrote the piece, I expected snide comments about how ridiculous the idea was and how no one would ever do this, and how corporate sponsors wouldn't care. Instead, I got inundated with Rockies fans who were eager to take a shot at this idea. One fan in particular, Kevin Doran, emailed me with a list of Rockies sponsors and as much information about how to contact those sponsors.
I was shocked at his dedication. He gave me a great place to start. However, I didn't expect what I received next. On Friday, Kevin reached back out and told me that not only had he emailed the contact that he found from Comfort Dental, but that a high-up official from the Rockies, not Dick Monfort, but someone close to that level, reached out to set up a meeting to discuss the email within an hour of him pushing send on his original note to Comfort Dental.
The meeting between the two will take place on Wednesday, and if I am guessing, Kevin will get a lecture on how this isn't the way to go about voicing disapproval and that he should use other means, rather than calling out corporate sponsors.
However, what this situation shows is that the idea works. The Rockies taking quick action shows that it hit a sore spot for them. When was the last time a fan refused to attend games in protest and a member of the front office reached out to that fan? When was the last time a media member suggested that fans stop going to games and the Rockies tried to squelch the idea? However, one fan sends one email to one corporate sponsor and he receives a call within an hour.
Rockies fans have had their hands tied. Losing 100 games won't do anything to help Dick Monfort make a huge decision because, simply said, he doesn't know enough about baseball to realize the significance of losing 100. Even if he did, he wouldn't know what to do if he didn't have Dan O'Dowd to tell him how to think about baseball.
The only answer is to make Monfort realize that fans aren't happy about the way things are going. If fans are irate enough to contact his sponsors, the bread and butter of this team's revenue, then it might be time to save face and make changes just to appease the fans.
If one email made an impact, what if 100 people sent a simple email to a few of these sponsors? It wouldn't take even one of the sponsors pulling money back in 2015, even the threat of it might force the issue for the Rockies.
It is time for Rockies fans to find out. If you are willing, pick three or four of the companies that Kevin Doran sent to me. Write them a respectful, yet direct email about being offended that they would sponsor an organization in which the owner disrespects his fans, even going to the point of telling them not to come or that the team should leave town. When called out, this same owner denies that he meant what was clearly stated in the email. Make it clear that what Monfort did was offensive and that aligning their brand with him is a black mark on their business.
Again, the key is to be respectful. Fans should be positive about the company and what they do. It isn't the brand that fans are upset about, it is the Rockies, and the Rockies alone. The company that sponsors the Rockies hasn't done anything wrong, but they should be told that their strong reputation in the community should make them avoid aligning with the Rockies.
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